The corporate branding and design project for the Women Protagonists contest promotion campaign endeavors to create a visual identity that embodies the essence of the competition and encourages women nationwide to participate. Sponsored by the Ministry of Women and Gender Equity, the contest seeks to recognize and highlight women who have made significant contributions in Chile. The design of graphic materials has been strategically developed, taking into account various communication channels such as social media, email, and websites. Vibrant and captivating color palettes, along with culturally diverse visual elements, have been utilized to mirror the diversity of the participants and the cultural richness of the country.”
