Brief
Collective exhibition around the National Anthem How many times have we sung the National Anthem without thinking about what its words, images, and symbols represent? Is this perhaps a metaphor for the country we were or the one we once aspired to be? Is there something that identifies us as a nation? These questions are the starting point of this collective exhibition, where creators from different disciplines have come together around the same call.
The project consisted of the development of corporate identity and promotional graphics for “Canción Nacional Re-interpretaciones de un Himno” a collective exhibition in which creators from different disciplines came together around the same call, who we are as a country.
Solution
In this project, music was the focus of attention, and we aimed to represent it in a visually impactful way. To achieve this, we created a pattern of lines inspired by the different musical tones and cadences that make up the National Anthem. This pattern became a fundamental element of the design and successfully conveyed the rhythm and dynamics of the music through its visual composition.
The pattern of lines, combined with a vibrant and attractive color palette, created a striking and modern image that reflected the spirit of the collective exhibition around the National Anthem. This visual element was used in different promotional pieces, such as banners, posters, and printed catalogs, to achieve visual coherence across all project pieces.
In summary, the pattern of lines was a creative and effective solution to represent the music and convey the message of the collective exhibition in an attractive and impactful way.
