The development of the corporate image and promotional graphics for the financial education school contest, AL CHANCHO, organized by SERNAC and supported by the National Television Council, aimed to promote financial education among Chilean students.
The design focused on a youthful and modern image that reflected the importance of financial education in the daily lives of students. A palette of vibrant and fresh colors was used to attract the attention of young people and generate interest in the contest.
The promotional graphics included elements such as posters, brochures, social media banners, and other digital media to reach as many students as possible. Additionally, creative illustrations and designs were used to communicate the message of the importance of financial education in a clear and attractive way.
Regarding the corporate image, a logo was designed that represented the name of the contest in a modern and youthful way and was easily recognizable by the target audience.
Moreover, as part of the promotional graphics, the idea of the piggy bank was used to represent the importance of savings and financial planning in the lives of students in a playful and approachable way. This representation was used in various promotional materials such as posters and brochures to capture the attention of young people and reinforce the key message of the contest.
In summary, the corporate image and promotional graphics for the financial education school contest, organized by SERNAC and supported by the National Television Council, successfully generated a youthful and modern image that clearly communicated the importance of financial education through various means of promotion, with the aim of reaching as many students as possible.
