I was commissioned to create a graphic identity for the exhibition “Metamorphosis, una Cuidad Mutante” (Metamorphosis, a Mutant City) an artistic route where creators intervened in several emblematic locations affected by the social unrest and pandemic. This project posed a thrilling challenge, as the objective was to develop a graphic image that not only conveyed the concept of metamorphosis but also provided a visually appealing and cohesive experience for exhibition visitors.
To achieve this objective, we worked in close collaboration with the exhibition team to apprehend the concept and overarching vision. Subsequently, we created a color palette and an array of graphic elements that were utilized throughout the exhibition, comprising posters, information graphics, and interactive components.
The design process also encompassed developing a brand and visual identity for the exhibition. This was accomplished by creating a distinctive logo and selecting typography and a visual style that mirrored the metamorphosis concept.
The ultimate outcome was a seamless and captivating graphic image that was seamlessly incorporated into the immersive exhibition experience. This graphic design project for “Metamorphosis” epitomizes our innovative approach to brand design and visual experiences, evidencing our ability to produce impactful and effective designs that cogently and appealingly convey the desired message.
