This graphic design project was undertaken with the objective of supporting CORFO’s initiative to bolster the tourist industry in the Magallanes and Chilean Antarctic Region. The ultimate aim of this project was to position the region as a global symbol of special interest tourism, and this was achieved through the creation of an engaging and visually appealing graphic that showcased the region’s many attractions.
The resulting map effectively highlighted the most representative tourist destinations in the region and presented them in an aesthetically pleasing manner for visitors. Through the strategic use of vibrant colors, textures, illustrations and other graphic elements, the design team succeeded in creating a unique and memorable visual experience for tourists.
Designed to be utilized in a variety of promotional materials, including brochures, posters, websites, and social media platforms, the final product was an attractive and highly effective graphic that played a significant role in promoting the region as a global destination for special interest tourism.
The selected illustration style, characterized by clear lines and a combination of bright and saturated colors, successfully conveyed the lush natural landscape of the region. By utilizing illustrations, the graphic design team was able to create a compelling visual narrative that not only reinforced the importance of tourism as an economic driver for the region, but also helped to establish a fresh and alluring image while simultaneously underscoring the significance of tourism as an economic driver for the region.
To create a distinct and memorable image, a clear line illustration style was chosen, accompanied by a blend of vibrant and saturated colors, reminiscent of the area’s lush natural landscape. This artistic direction facilitated the communication of a fresh and alluring image while simultaneously underscoring the significance of tourism as an economic driver for the region.
To summarize, the project’s decision to incorporate illustrations was a strategic choice that resulted in an impactful and captivating image, significantly strengthening the tourism offering of the Magallanes and Chilean Antarctic Region.