“Transforma” was a collective exhibition that reflected on the power of words. Over 40 creators, including musicians, visual artists, writers, and filmmakers, participated in the exhibition with works created from the transformative power of words.
The outcome was diverse and exhibited at the halls of the Fundación Cultural de Providencia, together with a selection of works submitted by the public and an interactive space.
The intention of this graphic project was to create an attractive and modern image to promote the exhibition and appeal to a broad audience.
The design featured a striking and minimalist logo that combined geometric shapes with a vibrant and appealing color palette. The chosen typography is clear and legible, allowing for easy readability of the information.
In addition to the visual identity, various design elements were developed, such as banners, posters, and a printed catalog, which were used to promote the exhibition. All of this was achieved while maintaining visual coherence and a consistent aesthetic across all project elements.
In summary, this design project was effective and visually appealing, successfully conveying the energy and spirit of the collective exhibition.”
